Development

TAION launched in 2016 with an expertise in inner down jacket transformed into fashion utility brand from Japan. The brand “TAION”=“体温” named after a Japanese word meaning “body temperature.”

TAION develops advanced designs while maintaining functionality, and each piece becomes a timeless classic. This lifestyle brand strives for high quality with affordable and sustainable approach.

TAION is best known for its light down jacket that describes a layering utility concept.
New and exciting products are added to the collection every season.

TAION is designed for creating your own style with outerwear, guiding you to personal expression with an alternative look. As part of TAION’s performance wear concept, TAION EXTRA is a modular coat system that merges fashion with technology, featuring self-heating system. TAION is offering innovative design and functionality with a wide variety of selection.